Keynotes
We have all sat through keynotes that were inspiring in the moment and changed nothing, or were an interesting discussion with no way to apply it. Your time is worth more than that. Each of these is meant to get you thinking differently and give you the tools to execute.
John’s keynote resonated with every single member of our go to market team. Even my customer success team was raving about the insights they got. Everyone walked out of the session excited to apply what they had learned.
John’s keynote on the Continuous Growth Mindset was awe inspiring. It made me take a deep look at my own personal goals and values and gave me a framework to apply to my own business and personal life.
Pick the talk that fits your event.
The past few years have been some of the most disruptive in business in recent memory. Many companies, and people, struggled to survive while others thrived. After speaking with hundreds of executives, working with dozens of companies and reflecting on his own business, John identified three core characteristics of the companies that kept growing through it. This keynote covers what he learned, how he applied it to his own personal challenges, and how you can too.
The fundamentals of sales have not changed much, but a great deal else has and will continue to, faster than ever. There are new methodologies, tactics, approaches and technologies for reps to master alongside product knowledge and admin. Buyers have more options and less tolerance than ever for outdated tactics and forced processes. Agility is the number one competitive advantage in this market, and this keynote gives teams a framework to test different approaches across the sales process and find what works for them. Clients pick three topics from sales ready messaging, cold calling, cold emailing, negotiations and objection handling.
Developing messaging for outbound prospecting is one of the biggest challenges reps and companies face in driving consistent quality meetings at the top of the funnel. Usually marketing writes the messaging and sales drops it into generic sequences and presses play, or every rep writes their own and there is no consistency. Neither drives alignment or predictable results. This session teaches a specific messaging equation that sales and marketing can use to build messaging reps will actually use in email, calls and video, aligned to personas in specific industries and to timely triggers. The team exercise afterwards produces a deliverable the reps take ownership of.
Negotiating takes many forms, but training too often focuses on the subjective, nuanced side, which is hard to replicate without a solid foundation. Focusing on the objective components instead creates a common language that can be measured and coached. This session covers the gives and the gets of negotiations and the importance of equality through the process, and you build your own scorecard to measure the health of any opportunity in your pipeline. It tells you which deals are real and worth working and which to walk away from, and it improves forecast accuracy considerably.
Pick the option that fits your event.
One hour, or two hours with a workshop attached.
$5,000 for one hour
$10,000 for two hours
Any of the topics, and more.
$30,000
A day rate regardless of how many hours, one to eight, plus travel and
expenses.
John helps sales leaders decide whether to replace or rebuild their teams for the AI era, drawing on 25+ years working with the world’s most demanding sales organisations, including Salesforce, LinkedIn, Google, Amazon and Okta. He advises CROs and VPs of Sales on AI readiness, team restructuring and go to market strategy, and trains sales teams on the fundamentals that drive consistent performance through any market shift.
He hosts Make It Happen Mondays, wrote I Want to Be in Sales When I Grow Up, and is an LP at GTMfund. His work has been featured in Forbes, Harvard Business Review, Inc., Fortune and Entrepreneur.
Three primary areas: AI transformation in sales, the future of the sales profession, and the fundamental skills that separate top performing reps and leaders from the rest. The most requested are navigating AI in your sales organisation, building a growth mindset, and sales ready messaging and prospecting frameworks teams can apply immediately after the event.
Remote keynotes start at $5,000 for one hour and $10,000 for two hours with a workshop. Onsite is a day rate of $30,000 regardless of session length, which can include additional components from the core training programs. Travel and expenses are additional for onsite events.
Yes. Remote keynotes run one or two hours and cover any of the core topics. Remote sessions include the same interactive elements and team exercises as onsite events.
Most keynotes are either inspiring but impractical, or tactical but forgettable. These are built to do both: shift how your team thinks about selling and give them specific tools they can use the following Monday. Every one includes frameworks the team leaves with, not motivation that fades by the flight home.
Sales organisations at Salesforce, LinkedIn, Google, Amazon, Okta and hundreds of other B2B companies in the United States and internationally. He appears regularly at sales kickoffs, revenue summits and leadership offsites for both enterprise and high growth SaaS companies.
Ready to
Tell him the audience, the room and what you need them to do differently afterwards. That is the whole brief.