You know there are gaps
Pipeline is thin. Discovery calls are not uncovering real pain. Deals stall in the middle of the funnel. And now everyone is asking about AI, but your reps do not have the fundamentals to use it effectively.
Sales team training
Your reps are sending generic emails, running weak discovery calls and losing deals they should be winning. John trains sales teams on the skills that actually move numbers, then shows them how to use AI to do it faster, sharper and at scale. Frameworks they can apply the same week.
Pipeline is thin. Discovery calls are not uncovering real pain. Deals stall in the middle of the funnel. And now everyone is asking about AI, but your reps do not have the fundamentals to use it effectively.
Enablement content. Peer coaching. Trainers who handed your team a binder and left. Nothing stuck. And the AI tools your reps downloaded last quarter are collecting dust because nobody taught them how to fit them into a real sales workflow.
Training built on 25+ years of real selling that gives your reps the foundational skills first, then shows them exactly how to use AI to prospect faster, prepare better and close more. That is what these programs do.
These give your team the structure, tools and techniques to drive results at every stage of the sales process, then layer AI on top to multiply their output without losing the human skills that actually close deals.
Consistently fill your pipeline with high quality meetings with key personas in target accounts.
Proven techniques to use throughout the sales cycle to uncover impact, drive urgency and close deals faster.
Pick what works for you: in person, remote, or self guided.
For ambitious teams who want full access to the training and the motivation to execute on their own.
$7,500 for 15 users
$10,000 for 30 users
For larger teams who need flexibility and want direct access and live coaching.
$25,000
Book intro callFor growing teams who want training from John, tailored to their specific needs.
$25,000 remote
$30,000 onsite, US
$40,000 onsite, international
Plus travel expenses
John has helped hundreds of sales teams make an immediate and lasting impact on their pipeline, revenue and talent development.
Planned and best executed sales training program
John conducted training for our global sales development teams. We were located in different timezones. He was very accommodating and approachable. The sessions were well timed and relatable exercises made it easy to digest the content. Team and individual exercises were very helpful. We received access to the content a few days in advance to prep for the training. It was a great interactive session.
Helping others to sell in a way that is authentic and balanced
Our team respects sales trainers most when they have actually been in their shoes and experienced the challenges they face every day. John is this type of sales trainer. He provides his real life scenarios to help drive home the training, and guidance, tools and tips that he uses himself. It is all done with integrity and authenticity, focused on providing value to clients and prospects in a balanced way.
The most engaging and immediately applicable training I have had in my career
John came in to train our sales, customer success and solutions engineers. We all have different types of interactions with customers and varying levels of experience. That is a tough crowd to build one training for. John was extremely engaging. I did not tune out and check email once, which says a lot compared to other remote trainings. If we asked for advice on a challenge we were having he would always have at least three strategies or resources that were realistic and practical.
Not your average virtual training
It is great to not have it as structured as other trainings, because that way we actually get to ask questions on what is relevant to us now, as opposed to a strict agenda where the relevant material never gets covered. I have found it very useful to understand the power of process and research. These sessions are so actionable that I have already started to implement key components into my every day.
Immediate force multiplier
Tactical sales training that our team walked out of ready to implement immediately. Team members were sharing updated best practices midway through the training and resetting stalled opportunities within days of completing Driving to Close.
Sharpen your current sales skills and learn some new ones
He is down to earth, passionate, intense and humble. His style punches through even online. He has street cred because you can tell he has sold. The training is more like somebody mentoring you than training you, which suits the way I like to learn. It made an impact right away, and the templates for meetings and research were excellent.
Two core programs. Filling the Funnel covers prospecting, pipeline generation and top of funnel execution. Driving to Close covers discovery, objection handling, negotiation and deal control. Both have been updated with AI integration, so teams learn the fundamentals first and then how to use AI to execute faster and at scale.
Packages start at $7,500 for up to 15 users on the Teams membership, $25,000 for Flex with 50 licences and four hours of direct coaching with John, and $25,000 to $40,000 for a dedicated remote or onsite engagement for up to 30 reps.
The core prospecting program, used by more than 100,000 B2B sales reps worldwide. It teaches reps how to identify their ideal customer profile, develop sales ready messaging and execute a consistent outreach cadence across email, phone, LinkedIn and video, now enhanced with AI to increase output without losing the human element that gets responses.
The deal execution program, covering the full sales cycle from discovery through negotiation and close. It teaches reps how to run better discovery calls, uncover real urgency, handle objections with context and negotiate using an objective scorecard. Like Filling the Funnel, it shows reps how to use AI at each stage without replacing the judgment and relationships that win deals.
Most sales training gives teams a methodology and leaves. This is built by someone who has spent 25+ years in actual sales rooms at Salesforce, LinkedIn, Google and Amazon, not in consulting. The frameworks are practitioner tested, immediately applicable, and built to stick because reps understand why they work rather than only what to do.
John Barrows helps sales leaders decide whether to replace or rebuild their teams for the AI era. For 25+ years he has worked with the world’s most demanding sales organisations, including Salesforce, LinkedIn, Google, Amazon and Okta, building the frameworks that became Filling the Funnel and Driving to Close. Today he advises CROs and VPs of Sales on AI readiness, team restructuring and go to market strategy.
He believes sales is a science, not a personality contest, so the training focuses on the fundamentals that hold up regardless of what the market or the technology does next. He hosts Make It Happen Mondays, wrote I Want to Be in Sales When I Grow Up, and is an LP at GTMfund.
Ready to
Tell John what is actually breaking on the team. The first call is about working out whether it is a people problem or a process one.